Target has been upgraded to create a modern shopping atmosphere and experience
A key item on Target's 2021 to-do list:
Increase investment in the shopping experience of Target stores, so that customers can get a more relaxed and inspiring shopping experience in Target stores.
In 2021, Target will carry out a top-down transformation of approximately 150 stores.
Just like the more than 800 stores that Target has upgraded in the past four years, the transformation of these stores is inspired by customers and is committed to creating a shopping experience that only Target can have.
Including more modern decoration, an optimized experience, and the most intimate health and safety.
It’s no secret that customers like Target’s industry-leading same-day delivery service.
Therefore, in the latest round of renovations, Target will further expand and upgrade customer service, in-store pickup, and curbside pickup services to make it more convenient.
Guests can also find the latest safety facilities in the updated store, including non-contact bathroom facilities (washrooms) to disinfection centers.
Disney fans, 3C product lovers, and beauty lovers can also look forward to more surprises. In the partially renovated store, guests will see some refurbished and upgraded new "shops in stores", displaying the most fashionable products of major famous brands such as Ulta Beauty, Apple, and Disney.
In addition, in order to better integrate Target stores into the local community, Target purchases and uses local materials to transform and upgrade the stores to make them more distinctive and localized.
Over the next few years, Target will bring this enhanced shopping experience to hundreds of stores in the United States.
Target will continue to develop and reimagine the experience of its stores to best meet the needs of current and future customers and their preferred shopping methods.
Let's take a look at the interior of the newly renovated Target store.
The picture on the left is before the upgrade: In Target’s customer service area, members of the customer service team are ready to help guests.
The picture on the right is after the upgrade: the store entrance area now has extra space for customers to pick up goods in the store.
The picture on the left is before the upgrade: Target's beauty area has top brands of cosmetics, skincare products, hair care, and beauty products.
The picture on the right is after the upgrade: the lighting in the beauty area is more fashionable, the aisle is wider, and the shelves are newly set up, encouraging and inviting guests to try the products.
The picture on the left is before the upgrade: Guests can buy delicious food and beverages in the aisle of Target’s dining area and choose a variety of Target’s own brand products.
The picture on the right is after the upgrade: abundant grocery choices are highlighted, shopping guides are more convenient, modern shelves and comfortable lighting.
The picture on the left is before the upgrade: Guests can purchase Target’s latest kitchen supplies and tableware to enhance the dining experience.
The picture on the right is an upgraded one: more space, lighting, and shelves have been added to give the restaurant and kitchen areas a new look for shopping.
The picture on the left is before the upgrade: Target's wine, beer and liquor products include high-quality self-operated brands and domestic brands.
The picture on the right is after the upgrade: the updated lights and shelves create a more interesting wine shopping experience.
In addition, guests will see some integration and transformation with other brands in specific Target branches, displaying the latest products from brands such as Disney.
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